Progetto di rilancio della catena B4 Hotels attraverso: . Posizionamento e strategia . Look&feel e Customer journey . Sviluppo azioni su tutti i punti di contatto (Sales, Customer relationship, Web & social media, PR and Communication, Co marketing) . Branding e lancio del flagship B4Milano (Teaser campaign, Evento lancio, roll out)

B4 Hotels chain relaunch project: . Positioning and Strategy . Look&feel and Customer journey . Point of touch action plan (Sales, Customer relationship, Web & social media, PR and Communication, Co marketing) . Branding and launch of B4Milano flagship (Teaser campaign, Launch event, Roll out)